Using Old Traffic to Boost New Projects

Diana Parkhouse
Photo by Nrbelex

I’ve been building my internet presence for the past 15 years, granted they were for a variety of hobby-based projects and at the time the number of followers or traffic didn’t matter to me at all. I did what I did because I was interested in sharing what I loved.

Sadly, like with many of my hobbies, after a year or two I would lose interest and drop the project, never to return. In a few instances, I still have a collection of ‘stuff’ strewn across the internet that are consistently attracting new readers.

After re-discovering an old account, I decided to test a theory and connected my old hobbies to my current work. The results were astounding and new traffic began flooding my new website!

This is why I think it worked:

They Feel That It’s Worth the Investment

People who take the time to read and enjoy your work become invested in you. While they might not share all of your interests, there’s a good chance that a fair portion of them will enjoy at least a few of them.

If you’ve entertained them with one piece, there’s a good chance that they’ll enjoy another and as a result there’s a lot less risk in checking out work that you’re promoting, even if it isn’t part of the community.

They Feel Like They Belong to Your Community

If you’ve invested the time to communicate with your following either via email or comments left, they feel like their opinion matters. As you develop your community of new friends, they are more likely to support future projects.

They Want To Help Spread the Word

People love to share content that they find informative or entertaining—pictures and videos are great examples of highly sharable content. If you tag your images correctly with your website address or email, people who are unfamiliar with you or your work can easily go straight to the source.

If you impress your old community with your new projects, they’ll be more likely to pass it along to friends or even members of their own following.

In the end, even an old project has some value worth tapping into. Take some time today to add a little blurb to your old profiles or write up a quick post about what you’re doing today and link it back to your website.

About the Author:

Amber Dalcourt is the lead design and digital media consultant for Evil Ink. In her spare time she teaches drawing lessons in her local community and aspires to finish writing her novel. She has a fondness of cats.

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